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Experience
2021 – Present
Digital Director – High Results
Currently, in addition to being a professor, I have been working since March 2021 with the communications agency High Result and in the PR Latam network (Latin American network made up of leading strategic communication and public relations agencies). My role as director involves supervising the fulfillment of the budget of the strategic digital business unit, carrying out the direction, approval and supervision of strategies, generation of content and digital campaigns for clients.
2015-2021
Research Professor – Central University of Colombia
As a teacher I have had the opportunity to teach different subjects related to research and strategy in the Advertising Program, in addition to the technological and social challenges faced by current education, I had the opportunity to perform in different roles and generate contributions from different perspectives.
- Social market research
- Professional Practice
- Advertising Research
- Brand Research
- Webinar
- Degree Project
- Data Analytics
- Course of E-commerce Fundamentals for mass consumption
2012 - 2015
Category Analyst Information – Millicom / Tigo
I was part of the team that handled the most important product of the company: prepaid internet, during my time at Tigo I assumed different challenges because the position implied a comprehensive view of the product having a responsibility for the different communication processes and departments involved, the main functions were to develop strategic and follow-up actions for the growth of the products nationwide, make launches and training to the sales force nationwide, develop actions that would allow the growth of sales of products in the various channels of the company, management of internal and external communication of the product.
Education
2019
University of La Rioja – Spain
Master in Strategic Marketing Management
2014
Central University – Colombia
Professional publicist with Meritorious Thesis – Definition and characterization of gyms in Bogotá Colombia
Skills
Contact
- http://ginnavargasresearcher.com/
- paova86@gmail.com
- (+57) 300 697 8771
- (+57) 300 697 8771
About Me
Entrepreneurial publicist and teacher with knowledge and experience in the area of Marketing and Advertising, budget management, creation of marketing plans, product launches, monitoring of advertising campaigns, competitor analysis, training programs, business advice, creation of incentive campaigns, digital marketing and advertising strategies.
Tiffany C. Kidwell
tiffany@yourdomain.com
Joseph Waddington
joseph@yourdomain.com
Diane Geter
diane@yourdomain.com
Consumer trends: transformations in the cultural and social practices of human beings
2nd congress of the Ibero-American network of researchers in advertising: understanding advertising to transform society.
Place and date: 3, 4 and 5 October 2018 CIESPAL – Quito, Ecuador
ISBN: 978-84-09-23665-7
Seeders: Pride in our collective learning community
Memories of the First Academic Congress of Advertising USFQ
Place and date: September 27 and 28 – Quito, Ecuador – Universidad San Francisco de Quito USFQ
Campus Cumbayá USFQ, Quito 170901, Ecuador March 2020
ISSN: 2528-7753
Gyms as spaces for consumption and social construction: the integration of low cost within the category as a distinctive of inclusion
Memories of the First Academic Congress of Advertising USFQ
Place and date: September 27 and 28 – Quito, Ecuador – Universidad San Francisco de Quito USFQ
Campus Cumbayá USFQ, Quito 170901, Ecuador March 2020
ISSN: 2528-7753
Tiffany C. Kidwell
tiffany@yourdomain.com
Joseph Waddington
joseph@yourdomain.com
Diane Geter
diane@yourdomain.com